ABSTRACT
In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting an overview of advertisement and consumer purchase behavior. The study also determine the relationship between Feel good advertisement and consumer purchase behavior. Lastly, the study find out if feel good advertising has any effects on consumer repeat purchasing behavior . A total of 77 responses were validated from the enrolled participants where all respondent are drawn from staff of De- united industries ltd. Based on the finding of this study, the it was concluded that the relationship between Feel good advertisement and consumer purchase behavior is positive. Also, Feel good advertising has a significant effect on consumer repeat purchasing behavior. The study therefore recommends that marketing programs should be well formulated and implemented at the Organization, for effective adoption of noodles products at the organization. Since every adoption of products can be effective only after the organizations has done enough situation analysis and hence designed effective marketing programs by utilizing and managing effectively the components of the marketing mix elements as the study has shown.
ABSTRACT
The study was designed to examine the influence of online marketing on real estate business. T...
Background of the study
Globally tertiary education is an instrument of for economic and human developm...
ABSTRACT
This study is set out to discover the extent at which human resources available in the teachin...
Abstract
This study was carried out on Total Quality Management and its application in 7UP Bottling Company. The study e...
ABSTRACT
The purpose of the study was to investigate the causes, effects and possible solutions to the low participation of rural women i...
ABSTRACT
If you educate a female then you have successfully educated a community, goes the sayings: so female &ndash...
ABSTRACT
Treaties represent an important instrument by which States undertake and accept responsibilities in the international arena. Nig...
ABSTRACT
The purpose of this study was to examine the effects of b...
ABSTRACT
Jama'atul Ahlus Sunnah Lid daawati wal Jihad popularly known as Boko Haram, which means western education is forbidden emerg...
Statement of the Problem
Anecdotal evidence suggests that the housing budget of Anambra State is fraught with poor performance, ari...