FEEL GOOD ADVERTISING AND ITS EFFECT ON CONSUMER REPEAT PURCHASE BEHAVIOUR A STUDY OF DE-UNITED INDUSTRIES LTD MAKERS OF INDOMIE NOODLES
- Project Research
- 1-5 Chapters
- Quantitative
- Chi-Square
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
In this study, our focus was to examine feel good advertising and its effect on consumer repeat purchase behaviour a study of de-united industries ltd makers of indomie noodles. The study specifically was aimed at highlighting an overview of advertisement and consumer purchase behavior. The study also determine the relationship between Feel good advertisement and consumer purchase behavior. Lastly, the study find out if feel good advertising has any effects on consumer repeat purchasing behavior . A total of 77 responses were validated from the enrolled participants where all respondent are drawn from staff of De- united industries ltd. Based on the finding of this study, the it was concluded that the relationship between Feel good advertisement and consumer purchase behavior is positive. Also, Feel good advertising has a significant effect on consumer repeat purchasing behavior. The study therefore recommends that marketing programs should be well formulated and implemented at the Organization, for effective adoption of noodles products at the organization. Since every adoption of products can be effective only after the organizations has done enough situation analysis and hence designed effective marketing programs by utilizing and managing effectively the components of the marketing mix elements as the study has shown.
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